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The Marketing DoctorsDESCRIPTION
C-Level KOL Engagement. Ts Cs. If a supplier doesnt understand our strategic vision, how can they hope to align their services to our needs? Dave WInstanley, COO, Birmingham Airport. If you havent heard of VUCA, you will soon. It stands for the business climate of the early 21st Century Volatile, Uncertain, Changing, Ambiguous. In that environment making the wrong strategic decision could be fatal to the business. The problem is that CxOs are reluctant to share that with suppliers. Then we provid.CONTENT
This web page marketingdoctors.co.uk states the following, "If a supplier doesnt understand our strategic vision, how can they hope to align their services to our needs? Dave WInstanley, COO, Birmingham Airport." We saw that the webpage also stated " If you havent heard of VUCA, you will soon." It also said " It stands for the business climate of the early 21st Century Volatile, Uncertain, Changing, Ambiguous. In that environment making the wrong strategic decision could be fatal to the business. The problem is that CxOs are reluctant to share that with suppliers."